Our BFT studio got a 40% increase in members

BFT Tauriko

Luke is the owner of BFT Tauriko, a fitness studio offering science-based, group personal training. BFT (Body Fit Training) focuses on strength, endurance, and functional fitness, helping members achieve their fitness goals in a supportive and results-driven environment. BFT studios provides a mix of cardio and strength programs designed to deliver measurable results while fostering a sense of community.

Services provided

CRM

Email Marketing

LEAD funnels

SMS marketing

Social Media Advertising

The problem

Luke from BFT Tauriko faced the challenge of growing his studio's membership in a highly competitive fitness market. Despite offering an exceptional training experience, he struggled to consistently generate qualified leads, convert them into members, and maintain a steady flow of new sign-ups. This resulted in stagnant growth and difficulty reaching his studio’s full potential. Luke needed a streamlined marketing approach that could effectively attract new members and showcase the unique value of BFT Tauriko.

Our approach

We partnered with Luke to create a tailored digital marketing strategy designed specifically for BFT Tauriko’s needs. Our approach included:

Optimised Advertising Campaigns: We launched targeted Meta ad campaigns aimed at reaching the local community, highlighting BFT Tauriko’s unique offerings like personalised group training and measurable results. These ads featured compelling calls-to-action, such as limited-time promotions, to drive engagement.
Lead Nurture Systems: Using ReachLeads, our custom-branded CRM, we implemented an automated follow-up system. This included personalised emails, SMS messages, and reminders to ensure every lead was nurtured and encouraged to book a trial class or consultation.
Sales Funnel Implementation: We built a seamless funnel that guided potential members from discovery to sign-up, with optimised landing pages designed to convert clicks into members.
Data-Driven Decisions: By tracking ad performance and lead behaviour through our CRM, we continuously refined campaigns and messaging to maximise results.

Through this collaboration, we provided Luke with the tools and strategies needed to attract, nurture, and convert leads into loyal members. This ensured a steady growth trajectory for his business.

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Results

Over the course of our campaign, the studio achieved:

40% Membership Growth: Luke’s studio saw an impressive 40% increase in membership, exceeding initial expectations and helping solidify BFT Tauriko as a go-to fitness destination in the community.
High Lead Conversion Rate: With the automated follow-up systems in place, the studio experienced a 65% increase in lead-to-member conversions, ensuring the majority of inquiries turned into paying members.
Improved ROI: Our tailored marketing efforts delivered a 4:1 return on ad spend (ROAS), making Luke’s investment in digital marketing not only successful but highly profitable.
Increased Engagement: The targeted campaigns and community-driven messaging led to a significant boost in social media engagement, with a 30% increase in followers and more interaction with posts promoting the studio.

These results didn’t just grow membership—they elevated BFT Tauriko’s reputation as a premium fitness provider in the region.

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"Working with Reach Digital has been a game-changer for BFT Tauriko. Their strategies not only brought in more leads but turned them into loyal members. We've seen incredible growth—40% more members in just a few months!"

Luke, Owner of BFT Tauriko